In a hisss-torical flavour reveal, Allen’s has announced its orange Snakes Alive will now be bursting with Aussies’ preferred flavour for an orange lolly, passionfruit1!
Joining the Allen’s Snakes Alive ripe roster of strawberry, blackberry, lemon, and pineapple flavours, the new passionfruit flavour will replace apricot, the least preferred flavour according to a recent survey2.
The Allen’s team turned to Aussie tastebuds in the search for the perfect bag of Snakes Alive, with the new passionfruit Snakes Alive flavour now ranking equal first alongside fan favourite, the strawberry red snake3 – a sweet win!
Nestlé Head of Marketing Confectionery, Melanie Chen said “We know Aussies are passionate about great tasting lollies, so we’re keen to bring them the most delicious bag of snakes! We went on a mission to find the ultimate flavour for the orange snake and listened to lolly lovers who crowned passionfruit as their preferred flavour when tested against other orange snake flavours4.
“We’re sssuper excited to launch our new passionfruit flavoured orange snake. We went to the town of Orange (where else?!) to gain their lolly lovers’ tick of approval on the new flavour and hope the rest of Australia enjoys it as much as they did.”
Check out what the people of Orange had to say HERE.
The new passionfruit flavoured snake will start rolling out as part of the Allen’s Snakes Alive bag at supermarkets around the country from mid-April, RRP $5 for a 200g bag.
1 Research conducted by Kantar in June 2023 of 600 Australians.
2 Research conducted by Pureprofile in January 2025 of 1000 Australians.
3 Sensory Quantitative Research conducted by Kantar in April 2024 of 358 Australians.
4 Sensory Quantitative Research Orange Flavour Acceptance in October 2023 of 103 Australians.
